An interesting concept: “art can be ‘seeded’ into the urban environment, where it evolves over time through interaction with people, space, and context … Rather than presenting finished works within gallery walls, the festival invites artists to engage directly with the city \u2014 through murals, installations, and site-specific interventions. These works are encountered, lived with, and gradually absorbed into the identity of the place …”<\/p>\n
So Art Seeding is essentially a street art festival. More specifically, it’s a festival that references Al Khayat Avenue as an emerging cultural district \u2014 “extending the creative ecosystem of Dubai beyond established hubs and into new, formative urban spaces” \u00a0via a festival “that moves beyond the traditional exhibition model and into the fabric of the city itself”. In practice this means artists from a range of countries and cultural backgrounds, selected from an open call earlier this year and supplemented by around 100 students from Beyond Architecture Studio (one of the festival’s founders, Sofia Tkach, is also founder of B.A.S), will be creating works for the Festival including murals, large-scale installations, and studio-based projects (in Warehouse 33); in most cases this will be happening live, so visitors can observe the artistic process in real time and engage directly with artists.<\/p>\n
The programme also includes:<\/p>\n
Sofia Tkach is Director and Head Curator of the festival. The other two founders are Dmitry Melnikov, the gallerist behind Reinvention Art Gallery (R\/A\/G); and Maria Kuznetsova, producer. Between them they bridge architecture, education, curatorial practice, and gallery-driven experimentation \u2013 all of which sounds like a decent basis for a placemaking artistic endeavour.<\/p>\n
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