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Sole DXB day 3
7 December 2018 @ 12.00 pm - 10.00 pmAED 195
Sole DXB has grown from is humble beginnings as a block party to a highly-trafficked event (over 22,000 people last year) that works as a hybrid between a festival and a direct-to-consumer fashion trade fair, built on four pillars: hip hop, fashion, art and basketball. Over the three-day event, expect a series of activations from adidas, Puma and Reebok; Dior and Farfetch; and Cadillac (a new vehicle launch). Other brands there will include Leaf Apparel and Unknown Union from South Africa; Almost Gods and Nor Black Nor White from India; and Precious Trust and Amongst Few from the Emirates.
Other key elements in the event are the Early Retirement concept store with an exclusive run of Sole DXB merchandise; Sole DXB’s basketball tournament Sole Ball Above All Classic; and the Sneaker Swap, where people will have the opportunity to buy, sell and trade footwear.